Bezeq Deploys Network-Hosted Contact Center Technology from CosmoCom

Services Allow Companies to Web-Enable Legacy Call Centers

MELVILLE, NY – December 8, 2003 – CosmoCom announced today that Bezeq, the leading network operator in Israel, is now offering network-hosted services based on CosmoCom technology. These services web-enable the call center operations of Bezeq’s customers without changing their existing technology. The project was initiated by Surf and Call, which was acquired by CosmoCom in October.

Bezeq uses the CosmoCom platform as the foundation for two services: ClickTalk, which enables web users to establish a voice call from their PCs to the company’s existing call center; and ClickBack, which provides for an immediate or scheduled callback from the call center to the web user’s phone. Implementation can be immediate, since, in both cases, these web-originated calls appear to the call center as ordinary telephone calls.

“Many of our call center clients recognize the need to add person-to-person interaction to their web presence,” said Irit Rotshtein, voice over IP product manager for Bezeq, “but they aren’t sure where to begin. With ClickTalk and ClickBack, we’re offering them a quick and easy way to link their web site to their call center at a very reasonable cost. These services generate additional toll-free 800 traffic for us, so it’s a real win-win proposition.”

“More and more telcos are beginning to offer a full suite of Contact Center On-Demand services,” said Ari Sonesh, Chairman and CEO for CosmoCom. “We believe that applications like Bezeq’s ClickTalk and ClickBack will become an important part of this suite, and will better position network service providers to penetrate the installed base of legacy call centers. We are pleased and proud to be enabling these innovative services from Bezeq with our technology.”

About CosmoCom
CosmoCom is the leading provider of all-IP, universal access customer interaction management (CIM) platforms. CosmoCall Universe™ supports multi-channel contacts including telephone, email response, web chat, web voice, web video, web collaboration and voicemail in a high capacity, high availability, multi-tenant platform. CosmoCall Universe is a unified contact center suite that includes ACD, IVR, CTI, predictive dialing, multimedia recording and administrative tools. Network Service Providers use CosmoCall Universe to offer hosted Contact Center On-Demand™ services to their clients. Teleservices Outsourcers base their inbound/outbound operations on CosmoCom technology. CosmoCom also provides best-of-breed CIM components, including IP ACD and IP IVR for systems integrators, resellers and OEMs to build pre-integrated customer interaction and relationship management (CIRM) systems. CosmoCom’s customers include BT, Cable & Wireless, Deutsche Telekom, ePLDT, France Telecom, KT, NTT, Sakon and TeliaSonera. Headquartered in Melville, New York, CosmoCom has received more than 50 industry awards, and was recently ranked for the second year in a row by Deloitte as the region’s fastest growing technology company. For more information, please visit www.cosmocom.com.

About Bezeq
Bezeq is Israel’s national telecommunications provider. Established in 1984, the company has led Israel into the new era of communications, based on the most advanced technologies and services. Bezeq and its subsidiaries offer the full range of telecommunication services including domestic, international and cellular phone services; Internet, ADSL, and other data communications; leased lines, and corporate networks. For more information, please visit www.bezeq.co.il .